Paul Sapin

by Chris Zawada
September 7, 2010
15708

“Input: When Paul Sapin launched their series of wine, white, red and rosé, in PET-bottles the awaited success did not occur – although reviews were good. What was the problem? Neumeister was approached to take a look at the packaging design.

Output: Easy to go”, is the main idea. Classic design with a modern approach. Old meets new, in the same way as the product; traditional French wine, produced in a traditional way, but with a whole new packaging concept. And the twisted label as an eye catcher.

Outcome: Relaunched spring 2010.”

Get the latest packaging design inspiration in your inbox:

Popular designs

Tropicana’s Branding & Packaging Redesign by Sunhouse

July 18, 2024

Tropicana rejuvenates its brand with Sunhouse, blending modern iconicity and heritage. The redesign emphasizes Tropicana’s legacy, highlighting its unique story and craftsmanship, making it stand out as the original, superior orange juice.

Rock Stock Packaging: A Fusion of Rock Music and Culinary Artistry

June 17, 2024

Rock Stock by Liana Bubnova combines rock music aesthetics with culinary appeal, featuring AI-generated and hand-drawn animals in leather jackets. The grunge-styled packaging for beef, chicken, and rabbit stocks stands out with vivid, taste-specific colors.

Alpina’s Artistic Limited Edition Packaging for Father’s Day

June 20, 2024

Alpina collaborates with artist Rulo for a limited-edition Father’s Day packaging. The design features animal parents and offspring, symbolizing strength, dedication, and love, making the packaging a collectible piece of art.

Unique Whisky Packaging Design Celebrates 40-Year Legacy

July 8, 2024

Stckmn crafted ‘The Only Drop,’ a unique whisky packaging celebrating liquid and cask unity. Featuring handcrafted paper pulp sculptures and transparent bottle designs, the project fetched £18,750 at auction, aiding Scottish youth.

Studio La Regina Revamps Packaging Design for 7 Colli Amaro

June 27, 2024

Studio La Regina has transformed the packaging of 7 Colli, an artisan amaro with a loyal following, to support its distribution expansion. The new design features a sleek cylindrical bottle and a striking label with a deep black background, gold foil text, and a distinctive, multi-colored number 7.